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Download Festival 2006: Headline Sponsorship Opportunity!

Provided by Live Nation Ltd
For the first time Full Headline Sponsorship is available for the Download Festival UK - reach over 180,000 young music lovers!

Tell us about the Opportunity / What is it?

Download is a music and technology festival showcasing the most cutting-edge high-tech products and experiences drawing an audience uniquely plugged into the latest technology and the hottest musical talent. Created in the UK in 2003, Download has grown to become a huge festival and for the first time Full Headline Sponsorship is available. This is a highly valuable event for reaching the lucrative audience of school leavers, students and 1st jobbers.

What is the Marketing Objective?

The Download Festival was created as a response to the development of this genre of lifestyle and music as the single biggest growth market of recent years amongst the youth demographic. Headline sponsorship will allow for transference of brand values - giving brand attitude, increasing loyalty and frequency of purchase.

How does it work?

The headline sponsorship opportunity will include: Rights to event entitlement and creation of integrated logo, Integration within the TV treatment, Feature Experiential Area with best positioning at event, Branding and signage, Logo inclusion in all print media, Integration of logo online, Cross promotional opportunities, Merchandising opportunites and Ticketing programmes. Backstage is a very valuable area and in 2006 we are also opening this area up to bespoke activation ideas as well as full brand ownership of the whole area.

Who's used it in the past?

Previous Download partners include; Snickers, Aftershocks, Smirnoff, Creative Labs, Ben & Jerry’s, Nintendo, EA Games, Napster, Tigi, Gibson Guitars, Marlboro and Strongbow. Although 2006 will be the first time we engage with a headline sponsor.

Features / Benefits

The 2006 festival will feature over 100 Bands, including: Metallica, Guns N Roses, Trivium, Deftones, Bullet For My Valentine, The Prodigy and Korn. Our confirmed Media Partners are: Radio One, Kerrang! and Channel 4. Cross promotional opportunities associated with this opportunity will be tailored to leverage association and generate sales / awareness of your brand and the fantastic 180,000 18-34 audience across 3 days of music will give you access to Focus groups and data capture.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach over 180,000 attendees across the weekend.
LocationTimingsMarketing ObjectiveOpportunity Type
North09 Jun 06 - 11 Jun 06BRAND ATTITUDEEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / ROCK
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