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Download Festival 2006: Late Night Sponsorship Opportunity!

Provided by Live Nation Ltd
For the first time Sponsorship is available for the late night Download Festival campers - reach over 50,000 young music lovers!

Tell us about the Opportunity / What is it?

Download is a music and technology festival showcasing the most cutting-edge high-tech products and experiences drawing an audience uniquely plugged into the latest technology and the hottest musical talent. Created in the UK in 2003, Download has grown to become a huge festival and for the first time in addition to the 3 day full music event weekend, the ‘Entertainment Zone’ housing 50,000 campers, cinema, gaming and extreme sports will be open 24 hours a day from the preceding Wednesday to the Monday after the festival.

What is the Marketing Objective?

The Download Festival was created as a response to the development of this genre of lifestyle and music as the single biggest growth market of recent years amongst the youth demographic. Headline sponsorship will allow for transference of brand values - giving brand attitude, increasing loyalty and frequency of purchase.

How does it work?

Sponsorship of the late night Download 'Entertainment Zone' will give brands the opportunity to communicate with their target audience for a total of 140+ hours in addition to the full three day full site communication. As Sponsor you will have naming rights to the Entertainment Zone and village and the opportunity to showcase all your brands in situ. Sponsorship also includes; Branding and signage, Logo inclusion in all print media, Integration of logo online, Cross promotional opportunities, Merchandising opportunites and Ticketing programmes.

Who's used it in the past?

Previous Download partners include; Snickers, Aftershock, Smirnoff, Creative Labs, Ben & Jerry’s, Nintendo, EA Games, Napster, Tigi, Gibson Guitars, Marlboro and Strongbow. Although 2006 will be the first time we engage with a headline sponsor for Late Night Download events .

Features / Benefits

The 2006 festival will feature over 100 Bands, including: Metallica, Guns N Roses, The Prodigy and Korn. Cross promotional opportunities associated with this opportunity will be tailored to leverage association and generate sales / awareness of your brand .This a fantastic opportunity to connect with our consumers and enhance their experience and engage all the consumers senses (if your strapline is that your detergent is summer fresh - this is the chance to prove it)! You will have 100% share of voice with a totally captive audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach over 50,000 campers over the weekend.
16 - 24
25 - 34
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
North07 Jun 06 - 11 Jun 06BRAND ATTITUDEEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / ROCK
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