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Download Festival 2010: Headline Sponsorship

Provided by Live Nation Ltd
Full Headline Sponsorship is available for the Download Festival UK 2010. Reach 240,000+ attendees.

Tell us about the Opportunity / What is it?

The legendary, award-winning event, crowned "Top Festival of 2007" by Billboard magazine Download returns for its eighth year in 2010. With as yet unannounced, heavy rock superstars lined up to headline the Donington Park event over the weekend (exact dates TBC) - its sure to be rocking. Past headliners include Metallica, Guns N' Roses, Iron Maiden and KISS, so expect some heavy hitters. With 3 stages and around 100 bands performing, Download Festival will be the ONLY festival to see some of the best heavy rock on the planet in 2010.

What is the Marketing Objective?

This is a very complex and growing youth music market and Download has credentials to authentically connect a brand with it. From our UK festival research we found: - 78.1% said their music preference was Rock - 66% said their preferred vacation of choice was a Music Festival over a beach or snow holiday, city break or staying at home.... - 51% buy their tickets through official festival micro sites and get their main source of info from here as well - Only 11% said they were against sponsorship of festivals - 72% said it was a necessary aspect of festivals

How does it work?

Full naming rights across the festival and associative marketing. See document attachment. Club nights and 'road to festival'. Presence through Live Nation venues and artist tours around the event 6 months prior. Inclusion in TV Broadcast, live HD webcast and post event DVD.

Features / Benefits

This a standout festival opportunity for a brand to partner on. It has a global appeal reaching an online fanbase as far as Brazil. Its multiple satellite events across the US - Chicago, Philapdelphia, Boston, San Francisco - make it a truly global festival experience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k240,000 + attendances across the weekend
16 - 24Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 10 - 30 Jun 10BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / ROCK
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