As part of NAVTEQ, creators of the world's most widely used digital maps, we understand location. NAVTEQ maps are everywhere: phones, cars, personal navigation devices, the Web, you name it. NAVTEQ Media Solutions leverages this location expertise to enable you to engage mobile consumers on the go. NAVTEQ LocationPoint Advertising is an advertising service that delivers hyper-local advertising across the NAVTEQ network of mobile apps, mobile websites, GPS devices and other location-aware platforms.

Using NAVTEQ's geo-fencing technology, we can target ads based on precise current user location, as well as on other contextual and demographic criteria. This allows merchants to target users who are near their store or in a targeted area of town (for example, a nearby college campus). Thus, delivering the right message to the right user at the right place and time. Users of mobile location-based services take action on nearly half (48%) of the ads they see, compared with 28% for regular mobile ad viewers.

Previous advertisers include O2, Harrah's Entertainment, McDonald's, Dominos Pizza and Best Western. "When travelers are on their journey by car and making last minute hotel decisions, we were able to put Best Western at the top of their minds. NAVTEQ's LocationPoint Advertising was successful in reaching our core customers and the results are proof positive." Managing Director, Best Western International.

Despite the growth of the Internet, over 90 percent of purchases are made at brick-and-mortar stores (The Nielson Company). Your aim is to get consumers to your store. We can reach them based on their location. Ads attract user attention with very local information such as showing the exact distance to the closest store right in the ad unit, and help merchants attract consumers to their businesses using an embedded ad landing page for displaying coupons and promotions like Click to Promo, and enabling one-click actions such as Click to Call, Click to Map and Click to Route.