This idea is archived

E4 - Stuffing cool stuff into your tellybox!

Provided by Channel 4 Television
E4 is the official home of fricking awesome TV and provides an important and valuable group for advertisers to target!!

Tell us about the Opportunity / What is it?

E4 is the number 1 channel for reaching 16-34's in multichannel homes and the favourite channel of early adopters of new products in general. E4's lovely viewers are always keen to be seen as up with the latest trends.They look and smell mighty fine and they're just "not bovered" about budgeting for every penny in their household shop and often purchase on impulse especially when it comes to treating themselves!

What is the Marketing Objective?

To make your brand 'way cool' in the eyes of our fab viewers.

How does it work?

E4 has always been devoted to gratifying, pampering and spoiling you with top telly programmes to put your shabby adverts in and 2006 is going to be another veritable feast of loveliness for you! Programme line-ups include Friends, Desperate Housewives, Lost, Hollyoaks and Big Brother 7. Branded Zones create appointment to view programming for 16-34s; First Look, Catch Up, E4 Music Zone, It's a 9 Thing. We offer telly advertising, sponsorships, events and website support. So what are you waiting for..?

Who's used it in the past?

All sorts, too many to mention. All tellys top youth brands!! Our viewers spend loads on face wash, bras, aftershave, perfume, hair removers and cosmetics.anything that will make them significantly more desirable!!

Features / Benefits

E4 is the Number 1 channel for 16-34's in multichannel cribs with a 4.1 share of commercial impacts. It reaches over 6 million 16-34's a month - which is more than Cosmopolitan, Glamour, Marie Claire and More! combined. And it reaches nearly 4 million 16-34's a week - more than Virgin radio nationally, Heat, OK and all of the newspapers!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kE4 reaches over 6.9 million 16-34's a month
16 - 24
25 - 34
Female
Male
AB
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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