This idea is archived

EAlife - A lifestyle mag in Saturday East Anglian Daily Times

Provided by Archant
Health, food, beauty, fashion, travel, interiors, gardens, TV & more in a print & on-line mag inserted in Sat EADT.

Tell us about the Opportunity / What is it?

EAlife is a Saturday lifestyle and leisure magazine inserted in the East Anglian Daily Times. With features, interviews, health, food, beauty, travel, ad features, interiors, gardening, gallery, TV and radio, fashion and walks. Competitions offers and added value opportunities, promotional activity and data capture. Engage with audience and promotion possibilities.

What is the Marketing Objective?

Provides a full weekend read with a lifestyle and leisure focus. Raise brand profile, engage and interact with readership. Drive traffic to websites. Sampling opportunities. Data collection. Trial products. Increase market share. Joint promotion possibilities.

How does it work?

Available as a supplement in the East Anglian Daily Times in print from traditional and non traditional outlets and on-line via e-edition as a supplement of the East Anglian Daily Times. Promoted by various marketing and merchandising activities. Subscriptions to EADT as print and on-line available.

Who's used it in the past?

Local businesses, venues, attractions, hotels, restaurants, health spas, garden suppliers, travel companies. National clients. Sponsors and advertisers.

Features / Benefits

This offers a range of coverage from features, advertisements, sponsorships and the opportunity to engage with the audience. Brand awareness opportunities with promotions and competitions with data capture available. Coverage across Suffolk and North Essex with extended reach online and via e-edition. Additional promotion from parent and sister titles: East Anglian Daily Times, West Suffolk Mercury Series and their associated websites. Benefit from promotional marketing and merchandising activity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCirculation: 73,491 (ABC Jan-Dec 09)
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
Main Shopper
LOCAL MEDIA / REGIONAL
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandAll YearBUILD AWARENESSSALES PROMOTION
SPONSORSHIP / MEDIA
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