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Easy Jet Sponsorship of snow reports through Transvision

Provided by Titan Outdoor UK
Easyjet sponsored the snow reports on Transvision using dynamic copy linking flight prices and level of snowfall to ski resorts.

What was the Challenge / Background of the Campaign?

Easyjet are a large spender on outdoor media regularly using traditional formats to promote price promotions and are particularly interested in innovative and interesting ways of enhancing the brand.

What was the Campaign Objective?

To sell more seats on routes to destinations such as Geneva and Basel during the winter months and to reflect that seat prices were constantly changing. The campaign needed to be innovative and flexible to update the content and engage customers to give them compulsive reasons to fly with Easyjet. By matching updated seat prices with information on ski resorts we needed to able to communicate with a huge Easyjet audience within a relevant environment.

What was the Solution?

Transvision is the industry's leading digital platform with interactive technology communicating to a huge audience. Titan targeted the Easyjet audience in an environment which is tonally right for a mindset of travelling located at the busiest termini stations. The content was instantly updateable and had the flexibility to be location and daypart specific. This enabled messages to evolve to target the viewer's particular frame of mind. Relevant snow reports were transmitted eg Euston St links to Luton airport so content here was relevant to link the resorts to the flights

What were the Results?

Titan project managed the campaign, working closely with Easyjet for info on flight prices and Ski club Britain for the latest snowfall data. The spot was produced by Titan's in-house creative studio using creative supplied by Easyjet. The Titan solution fitted perfectly to Easyjet's objectives to drive sales to winter destinations with some added value communication in a relevant environment for the audience. They as a result had a very healthy season.

BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kABC1,young commuters,short break audience
25 - 34
35 - 44
Female
Male
AB
ABC1
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearPOS PROXIMITYSPONSORSHIP / MEDIA
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