ECB Kwik Cricket - Title Sponsorship of Cricket Events for Kids

Provided by ECB
ECB is re-launching its School products to give even more children the opportunity to participate in & learn through cricket.
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Tell us about the Opportunity / What is it?

ECB is re-launching its School products to give even more children the opportunity to participate in & learn through cricket - and to enable teachers to inspire children in the classroom, as well as the playground. The result is an opportunity to 'own' School cricket, via Title Sponsorship of school-age Competitions Education Coaching Reward, Recognition & Spirit of Cricket initiatives All-encompassing programme, involving key stakeholders and local delivery arms of our initiatives, reaching over 12,500 schools and hundreds of thousands of children, parents & teachers.

What is the Marketing Objective?

Brand awareness, staff (/branch/store) engagement, product sampling, CSR.

How does it work?

The 'Cricket for Life' Programme Competitions Kwik Cricket (aged 5-11, boys & girls) Lady Tavs Indoor (girls U13, U15) Chance to Compete (boys & girls U13, U15) Coaching Initiatives and resources: Chance to Shine/Cricket Foundation Coaching in-school England Women coaching ambassadors Cricket for Teachers via ECB Coach Education ('Howzat!' online resource) Classroom collateral Schools Challenge Plus, a to-be-developed online game aimed at young people.

Who's used it in the past?

Asda are the most recent sponsor of Kwik Cricket. Vodafone were the title sponsor prior to this.

Features / Benefits

Branding on clothing, equipment. Presence at interval of international cricket matches including replay screen message, PA announcements, programme advert Presence on ECB digital channels. Communications with County Boards and over 10,000 Schools.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kPrimary children, teachers, schools, parents, cricket fans
0 - 9
10 - 15
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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