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ELLE magazine searches for new generation fashion stylist.

Provided by Hachette Filipacchi (UK) Ltd
Join ELLE, The World's Biggest Selling Fashion Magazine, in the search for a new generation fashion stylist.

Tell us about the Opportunity / What is it?

As part of ELLE's commitment to new generation fashion talent, ELLE will work with a commercial partner in searching for new generation of fashion stylists. The competition celebrates ELLE's support of grass roots talent and ultimately will help launch a career in this incredibly competitive industry. An opportunity to style a fashion shoot in the British edition of the World's Biggest -Selling Fashion Magazine.

What is the Marketing Objective?

Create brand awareness and association to a huge fashion brand. Will offer fashion credibility. Offers huge PR leverage.

How does it work?

Entrants are recruited through the magazine and in-store campaign. ELLE editorial team shortlist finalists with your client. Four finalists are chosen,initially on a regional basis to ensure regional PR coverage.Interviews with the finalists about their inspirations are featured in the magazine, in conjunction with in-store events in the four regions. Each event is Jointly branded “Stylist 2007” logo. The winner gets to style a shoot to run in ELLE. In total - 8 branded pages in ELLE plus jointly branded PR and marketing

Who's used it in the past?

A similar ' Street Style' promotion was run very successfully between Rimmel & Top Shop for 3 consecutive years. We can supply a testimonial and case study upon request.

Features / Benefits

Join ELLE, The World's Biggest Selling Fashion Magazine and THE international authority on style , in the search for a new generation fashion stylist. Be seen as supporting the new generation talent in the UK and secure your brand huge credibility in fashion over a sustained period of time. This provides you with the opportunity to support your brand on both a national and regional basis with the potential for product sampling and in store customer experiences.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kElle readership of 787,000
16 - 24
25 - 34
Female
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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