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Emergency! Opportunity to Sponsor Sky1 HD Show Paramedics

Provided by Sky Media
Exclusive opportunity to sponsor Sky1 HD's new primetime show Paramedics with Angela Griffin.

Tell us about the Opportunity / What is it?

This brand new Sky1 HD opportunity to sponsor the new primetime show Paramedics with Angela Griffin gives viewers a rare, harrowing and all together inspiring view into the events paramedics face during a shift. Angela Griffin, actress and television host, joins the West Midlands Ambulance Service team armed with the latest camera technology to capture the life or death medical care the team give.

What is the Marketing Objective?

The marketing objective is to raise awareness of this new primetime show and promote it effectively to the the target audience.

How does it work?

Paramedics is scheduled to air from the end of April 2011, with primetime viewing slots and repeats aired on both Sky1 and Sky2. The sponsor will gain 15 seconds of air time at the opening and closing credits, and 6 x 5 seconds per show of break bumpers. The sponsor will receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Sky1 is an award winning entertainment channel and has been sponsored by many prestigious companies and brands since it's creation.

Features / Benefits

A major benefit of this sponsorship opportunity is that of brand association with the award winning Sky1 HD channel, which allows four times better picture quality, enabling the prospective sponsor to showcase in a better way. This hard hitting documentary is particularly accessible for brands looking for a compelling adult opportunity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 1 million A/ABC1 viewers
16 - 24
25 - 34
Female
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 18 Jul 12BUILD AWARENESSSPONSORSHIP / MEDIA
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