This idea is archived

Engage with 2.2m 18-34 yr olds in city centre bars

Provided by Avanti Screenmedia
Contemporary digital bar screen media which targets 18-34 yr olds & Bluetooth opportunity to interact with this elusive group.

Tell us about the Opportunity / What is it?

Digital bar screen media provides an excellent platform to communicate an advertising message in a youthful & vibrant environment. The screens are contemporary, eye-catching and engaging and a good piece of creative can spark conversation amongst groups of friends. Our bar screen network encompasses all the major high st pub groups - Revolution vodka bars, Walkabout, Bar Risa, Scream, Litten Tree, Yates, and Sports Cafe. The bar network represents a strong opportunity to talk directly to a young audience in the environment of their choice.

What is the Marketing Objective?

Build awareness

How does it work?

Avanti produce the content on the bar screens which is then interspersed with advertising. The content is a mixture of good eye-candy and music videos which are bespoke to the genre of clientèle of each bar/bar chain. Advertising spots are seamlessly woven into the content and depending on the length of the advertisement eg. 6 x 30" sec spots per hour, can have differing frequency/day-parts, executed to clients' needs.

Who's used it in the past?

Mobile networks/manufacturers including 3 and Nokia, drinks brands - Guinness, Becks, Southern Comfort, Bacardi. Fragrances, motors, fashion brands such as YSL, airlines/tour operators, media, Maxim, Setanta Sports, News of the World,

Features / Benefits

The average time spent in a bar is 90 mins. The frequency for this opportunity is 6 spots per hour. The bar environment provides a great backdrop and context in which to directly influence the 18-34 year old audience. More and more time is spent out of the home, and consequently many media owners are struggling to retain their young audiences, Avanti's bar network is perfectly placed to take advantage of this and continue to grow its audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2.2 mil 18-34 yr olds per week of which 74% are ABC1s
16 - 24
25 - 34
Female
Male
AB
OUTDOOR / DIGITAL OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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