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England Rugby World Cup warm up test's live on Sky Pub Sports

Provided by Sky Media
Target a Male ABC1 audience as they go to the pub to see if England can start playing well before the World Cup.

Tell us about the Opportunity / What is it?

Sky Pub Sports is the separate transmission of Sky Sports to all commercial subscribers, namely 46,000 pubs, clubs and bars around the UK. Your ad will go out into all 3 games, The Investec Challenge - Twickenham tests against France and Wales and then an away test in France.

What is the Marketing Objective?

With the Rugby World Cup just months away - the Investec Challenge at home and then France away are England's final warm up games as they attempt a reverse in fortunes to retain their trophy. Target the ABC1 Male as they head to the pub with their friends and cheer on England.

How does it work?

In the same way as TV, cinema or digital outdoor advertising, Sky Pub Sports is the transmission of commercial TV airtime. Sky Pub Sports transmits adverts in major sporting fixtures which are broadcast into commercial premises. The audience measurement is based on a weekly online survey of a panel of viewers which represent the pub audience. Our pricing offers a lower cost entry opportunity for clients wishing to target a specific audience.

Who's used it in the past?

Brands such as Nike, Guinness, Budweiser, UIP, Audi and Sony have used Sky Pub Sports to replicate their ‘in home’ TV campaigns (78% of the pub audience don’t have Sky Sports at home). A number of advertisers have alternatively used Sky Pub Sports to tactically to reach their target audience, including Wickes builders merchants, 20th Century Fox, WKD, VW and Fullers London Pride. Additionally Sky Pub Sports is able to relax some broadcast restrictions to an over 18 user group.

Features / Benefits

Live match viewing out of home makes up approximately 50% of the total audience and on top of this, our medium allows advertisers to target a young (+50% 16-34) upmarket (50% ABC1) male (85%) audience in an out of home environment. Sky Pub Sports also provides point of sale advertising opportunities and can compliment the use of below the line budgets in the ‘pub’ environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMale ABC1 advertise in more than 46,000 bars, pubs and clubs
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL04 Aug 07 - 18 Aug 07BUILD AWARENESS
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