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England U21's in European U21 Championship on Sky Pub Sports

Provided by Sky Media
Your brand seen live in all commercial venues for each of England's matches throughout this summer's U21 European Championship.

Tell us about the Opportunity / What is it?

Sky Pub Sports is the separate transmission of Sky Sports to all commercial subscribers, namely 46,000 pubs, clubs and bars around the UK. Your ad will go out into every one of England's games throughout the UEFA European U21 Championship's.

What is the Marketing Objective?

The opportunity is therefore to reach the elusive 18-34 male audience with high quality sporting content. With football currently on its summer break - this U21 tournament looks to create even more interest with the football-craving public, with hopefully England (and your adverts) going all the way to the final!

How does it work?

In the same way as TV, cinema or digital outdoor advertising Sky Pub Sports is the transmission of commercial TV airtime. Sky Pub Sports transmits adverts in major sporting fixtures which are broadcast into commercial premises. The audience measurement is based on a weekly online survey of a panel of viewers which represent the pub audience. Our pricing offers a lower cost entry opportunity for clients wishing to target a specific audience.

Who's used it in the past?

Brands such as Nike, Guinness, Budweiser, UIP, Audi and Sony have used Sky Pub Sports to replicate their ‘in home’ TV campaigns (78% of the pub audience don’t have Sky Sports at home). A number of advertisers have alternatively used Sky Pub Sports to tactically to reach their target audience, including Wickes builders merchants, 20th Century Fox, WKD, VW and Fullers London Pride. Additionally Sky Pub Sports is able to relax some broadcast restrictions to an over 18 user group.

Features / Benefits

Live match viewing out of home makes up approximately 50% of the total audience and on top of this, our medium allows advertisers to target a young (+50% 16-34) upmarket (50% ABC1) male (85%) audience in an out of home environment. Sky Pub Sports also provides point of sale advertising opportunities and can compliment the use of below the line budgets in the ‘pub’ environment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k46,000 pubs, clubs and bars around the UK
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL23 Jun 07 - 24 Jun 07BUILD AWARENESS
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