Sky Advance connects Sky's ground breaking TV viewing data to the digital world, allowing advertisers for the first time to break down the barriers between broadcast and digital campaigns. Advertisers can now take TV programme and ad viewing insights into the digital domain, reaching relevant audiences on and off the Sky estate. The award winning technology can be used in multiple ways, whether you have TV presence or not.

The award winning technology can be used in multiple ways, whether you have TV presence or not. This new level of understanding gives advertisers creating a digital campaign the ability to: • Extend or reinforce a TV advertising campaign • Further activate and enhance a TV sponsorship • Use TV programme viewing insights for an enhanced digital execution

Extend and reinforce a TV Ad campaign. If you are an advertiser with a spot ad & want to use the viewing data from your ad to target online, then this Sky AdVance option is for you. Further activate TV sponsorship If you are an advertiser who has a channel or programme sponsorship then this Sky AdVance option is for you. Target programme viewers digitally If you are, or not, a TV advertiser and want to use TV programme viewing data to hone in on your ideal digital audiences, then this Sky AdVance option is for you.

At the heart of Sky AdVance is data - Sky Media has expanded its TV audience measurement capabilities to now gather data from 3 million households, providing second by second viewing data. This massive scale allows insights from the Sky platform covering over 500 TV channels, providing programme, spot and sponsorship viewing as well as recency and frequency data. This combined TV, online and mobile knowledge opens the door to advanced understanding and delivery.