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Stand out from the crowd & build your brand at Cheltenham Races

Provided by Stratford Racecourse
Sporting event targeting a wide socio-demographic through event marketing, terrestrial TV, online and print solutions

Tell us about the Opportunity / What is it?

Cheltenham Racecourse is home to many of Jump racing's crown jewels, with spectator footfall in excess of 400,000 across 16 race days. Horseracing receives more terrestrial TV coverage than any other UK sport other than football.

What is the Marketing Objective?

Brand awareness presents a platform for a variety of commercial prompts, including newspaper promotions, data capture, e-commerce, print and TV solutions, experiential marketing and premium hospitality for customer reward and retention.

How does it work?

Specific on-course opportunities comprise event ownership, branding sites, print solutions, exhibition stands, cctv branding & commercials, event radio, and sampling. Cheltenham's biannual magazine has a circulation of circa 150,000 per edition in the UK and Ireland. The Jockey Club Racecourses web sites receive more than 7.5 million page impressions each year, half of which is at Cheltenham. Sponsorship at Cheltenham engages a predominantly ABC1 audience on the course and supports this with a broader socio-demographic footprint through broadcasts on Channel 4.

Who's used it in the past?

Brands that have used Cheltenham Racecourse include Beverages (Guinness, Glenfarclas Single Malt Whisky, Tyrconnel Irish Whiskey), Automotive (Citroen, Peugeot and Renault), Insurance (RSA and Endsleigh), Financial Services (Anglo Irish Bank, Royal Bank of Canada, Neptune Investment Management), Consumer retail (Thomas Pink, Ryman the Stationer, Ladbrokes) Newspapers (Sun, Telegraph Group, Independent Newspapers UK & Ireland) JCB, Ryanair, Smurfit Kappa Group and Albert Bartlett to name but a few success stories.

Features / Benefits

Being a sponsor at Cheltenham means that your company or brand will be seen by spectators on the course and millions of viewers on both terrestrial and satellite TV. Choosing to associate with Cheltenham means you will benefit from the same qualities as Cheltenham itself; exceptionally high standards and a certain, indefinable style. The combination of media touch points means the consumer meets your brand in many different ways and through several different channels. This combination of television and media coverage and spectator attendance makes for exceptional value.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kSpectator footfall exceeds 400,000 with 11m TV audience
35 - 44
45 - 54
55 - 64
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
South01 Oct 11 - 31 May 12BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / SPORT / HORSE RACING
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