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Everton Football Club - Bluetooth® Channel

Provided by Match Day Media Ltd
Everton's Goodison Park is now home to Europe's largest concentration of networked Bluetooth® nodes.

Tell us about the Opportunity / What is it?

Everton's Goodison Park is now home to Europe's largest concentration of networked Bluetooth®nodes. The system was installed and tested at the end of the 2007-2008 season and the "java-channel" launches at the start of the 2008-2009 season with full marketing support from MDM.TV screens, giant pitch side screens, pitch side perimeter boards, match day programmes and the official club website. The Bluetooth® Channel delivers state of the art content management and media optimization technology developed to enhance user experience.

What is the Marketing Objective?

Management and media optimization technology developed to enhance user experience. The system takes a new approach to proximity marketing with the introduction of Everton's own "java-channel", a rich media content management application that delivers club news, player profiles, results, manager comments and entertainment free to the fans via Bluetooth®.

How does it work?

The stadium has 88 nodes connected via IP delivering state of the art content management and media optimization technology developed to enhance user experience. The system was installed and tested at the end of the 2007-2008 season and the "java-channel" launches at the start of the 2008-2009 season with full marketing support from MDM.TV screens, giant pitch side screens, pitch side perimeter boards, match day programmes and the official club website.

Who's used it in the past?

Please contact Gerry McKenna for full details.

Features / Benefits

The Bluetooth® Channel leads with editorial content and provides brands with the opportunity to communicate with the audience, brings brands into the consumers most valuable space supported by great editorial content. The channel is support by MDM stadium-based plasma network with full audio support delivering a rich media mix of live action, news, stats, data, highlights, programming and advertising. MDM harnesses the power of football's aggregate "active" audience, enabling brands to communicate with the highly prized 16-44 year old ABC1 male consumer.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kSeason attendance of 720,000 Everton fans
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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