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Exciting developments with the Harrods Magazine Digital Edition

Provided by Harrods Media
Limitless creative opportunities, to encourage new and experimental advertising forms that push boundaries and drive engagement

Tell us about the Opportunity / What is it?

Harrods Magazine for Ipad carries exactly the same values as the ABC print magazine in terms of quality and style, brought to life with films, fashion-show footage, video interviews and cutting-edge interactive content. This spring we are introducing new levels of interactivity, a development that has been driven by reader feedback and the success of our existing interactive elements. Our new contents page allows for seamless navigation, readers can quickly access and find content that most appeals to them.

What is the Marketing Objective?

Reach a desirable user including high-value international customers. The app offers an innovative platform to create an interactive campaign, work with our App digital creative team to produce a truly unique campaign - creative possibilities are endless. This is the perfect platform for brands who want to explore the capabilities of interactive digital advertising, offering product/brand interaction through a very popular medium with over 4,292 monthly downloads.

How does it work?

With tablet devices accounting for more and more online sales we are making our content directly transactional, this will drive customers to the point of purchase faster. This new initiative has stem from 91% of our customers stating that they would like a click through to purchase option. This development is particularly exciting for our advertisers who will likely see a dramatic increase in return on investment. We are effectively changing the Magazine application from a purely research tool to a directly shoppable device.

Who's used it in the past?

Join top international luxury brands such as Cartier, Fendi, Manolo Blahnik, Burberry, Dior, Breitling, Vertu, Tiffany & Co, Mini, Dolce & Gabanna, Estee Lauder, Stephen Webster, Brioni, Givenchy, Salvatore Ferragamo, Georg Jensen by advertising in Harrods Magazine for iPad.

Features / Benefits

Additionally; Driven by the emphasis on the Chinese market throughout the luxury sector we have created a Mandarin edition of our Harrods Magazine Application. The Chinese customer is our second largest market and makes up 19% of our total international custom. Mandarin was the most requested second language for the Magazine application from our reader's survey, reflecting the growing pressure on our brands to form greater connections with this demographic.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL26 Sep 13 - 01 Dec 13BRAND STATUREBRAND STRATEGY
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