This idea is archived

Exclusive Football Italia Sponsorship:UK Stadia

Provided by Match Day Media Ltd
Football Italia - The classic weekly highlights programme featuring action from Series A presented by James Richardson.

Tell us about the Opportunity / What is it?

Match Day Media shows a weekly highlights programme from Serie A in Italy and a weekly 'goal of the week segment'. The program is a unique commission from Bravo TV. The programme is shown in stadium in the build up to the match. The goal of the week segment is shown at half time. All content is presented by James Richardson, the host of Football Italia. This is a unique opportunity to associate your brand with one of the most prestigous football media properties in the UK in an environment where football fans gather to watch the team they love.

What is the Marketing Objective?

Sponsoring Football Italia on Match Day Media will reach an audience of upmarket men in a context that taps into the emotion they feel for the team that they love. Sponsorship credits around all programme segments allow room for branding and positioning messages to be incorporated. In addition they generate significant frequency on match day, allowing high levels of repetition to be built up over a 4 month sponsorship period.

How does it work?

The title sponsor of Football Italia on Match Day Media will get 3 sets of sponsorship credits and 4 mins of digital inventory across the Match Day Media network at all games. The sponsorship delivers 80 million impacts per season. Audience data is calculated by RSMB, using research provided by Helen Harrison. This is the first time that a UK broadcaster has produced a programme specifically for the Match Day Media stadium audience and environment. As a result Match Day Media deliver levels of audience engagement that no other out of home media can match.

Who's used it in the past?

Phones 4u sponsor '45 to Go', the half time highlights show. Other brands who have used MDM.TV include Nike, EA Games, American Airlines, IBM, Lucozade, Audi, Universal, Sony and Logitech among many others. Recent research carried out by Match Day Media demonstrates that the football audience spend a hugely dispropotionate amount on all forms of entertainment, such as games, DVD and cinema, as well as being major early adopters of new technology products.

Features / Benefits

Fully engaged, extensively (and independently) researched male, ABC1 audience in a unique event environment (550,000 fans in 14 stadia per match sequence / 1.2 million fans per month). 93% fans report seeing the screens easily, with 81% finding it easy to hear the audio. 78% fans think MDM.TV is for fans not brands. Awareness studies show a 9 fold increase in unprompted advertising awareness following a visit to an MDM stadium. In addition Match Day Media offers a numer of routes to allow fans to interact with brands and advertisers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k12 million 16-44 men (predominantly ABC1) per season
16 - 24
25 - 34
35 - 44
Male
AB
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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