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freshersfields.com, The National Online Freshers' Fair

Provided by The Beans Group
Refreshers Week

Tell us about the Opportunity / What is it?

Imagine a virtual freshers' fair, where brands can put themselves in front of thousands of students all across the country. This is a brilliant opportunity for brands to connect with University students in a convenient and highly cost effective way that will compliment any offline activity you may be considering. The fair will be given prominent exposure to our users and will be supported by widespread viral and PR campaigns. Designed to be inherently social, freshersfields.com is set to be the most talked about refreshers event on the internet.

What is the Marketing Objective?

Brand awareness, sampling, engagement, data capture and drive sales.

How does it work?

Your stand at Refreshers Wall is designed to provide you with an online home for all your marketing and campaign needs. From promoting your student offering to capturing data and driving social media engagement, your dedicated stand with its own custom URL will enable you to maximise exposure at this key time of the student calender. We have premium, standard and basic stands available and they are being snapped up really quickly. Please get in touch so we can send you an example and talk you through how the platform functions.

Who's used it in the past?

There are a limited number of stands available within each category and there has already been significant interest from our partners. Just some of our clients have included Apple, McDonald's, Domino's, Samsung, Thomas Cook, NatWest, LOVEFiLM, Urban Outfitters, Bella Italia, Target Jobs, Bacardi, O2, Alton Towers Resort, National Express, Microsoft, The Economist and Krispy Kreme.

Features / Benefits

- Directly marketed to every school and sixth form college in the country - Series of emails to our list of 500,000+ current students which will help them with everything they need to make the most of this academic year - Introduce your brand to 3 million students from over 300 UK universities - Give special offers, free samples or run competitions - Drive traffic to your site or Facebook and Twitter pages - Capture data and build your list - Stream videos and tweets to engage your visitors - Coordinate all your campaigns in one place to maximise your exp

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1million 16-24 year old students, male and female
16 - 24Both
Students
DIRECT MARKETING / EMAIL
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 13 - 31 Oct 13BUILD AWARENESS
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