This idea is archived

Gain direct access to the world's richest individuals

Provided by Vanilla Brand Communications
We will enable you to offer your products directly to the wealthiest individuals in the UK and many other parts of the world.

Tell us about the Opportunity / What is it?

We have hand built data, containing some of the world's wealthiest individuals. We can help you to offer your products directly to a number of different subsets - ranging from mass-affluents with £50,000+ to invest right up to those with more than £500 million+. This makes these groups ideal for direct marketing - via telephone, email and direct mail. We can advise in terms of strategy and specific material production.

What is the Marketing Objective?

To sell relevant products to wealthy individuals in the UK and around the world. This is ideal for manufacturers of yachts, super cars, jewellery, interior design, premier real estate, luxury goods, investments and wealth management services. This service ensures that you can achieve this in a discreet and effective way, for the minimum cost per prospect.

How does it work?

You tell us what you want to sell and to which subset. We telephone each potential contact and qualify their interest. We will then send the relevant communication materials to each interested party on your behalf. This minimises wastage and ensures that the recipient is warm to to the material which is to be sent. We can also advise on the best way to communicate your offering to your target market and create materials for you that is suitable for this powerful and wealthy group.

Who's used it in the past?

Major investment houses, yacht manufacturers, fashion houses, watc companies, private jet providers and luxury holiday home builders.

Features / Benefits

Avoids wastage by no longer having to advertise in mainstream media. You only communicate with people who can really afford to buy your products.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTop decile 'A' socio-economic group, aged 28-65 years
35 - 44
45 - 54
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearRECRUITMENTDIRECT MARKETING
EXPERIENTIAL
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