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Glasgow City Screen

Provided by Forrest Group Ltd
City centre portrait postersite in Glasgow. Recent Survey 94% of respondents think CityScreen is THE DOMINANT advertising site

Tell us about the Opportunity / What is it?

***SEPT DEALS AVAILABLE*** Located above Glasgow Central Station, CityScreen offers advertisers a very central location in a conservation city. The LED digital technology provides an unsurpassed quality of display and instant upload capability. CityScreen utilises the latest high resolution LED technology to display static images in a portrait format (compatible with six sheet creative). Head on visiblity is in excess of 1km. CityScreen is a flexible out of home medium offering advertisers the opportunity to be seen 24 hours a day.

What is the Marketing Objective?

Brand Awareness, high impact campaigns reaching majority of Glasgow audience. Situation in centre of City with Conservation Status.

How does it work?

Digital images are emailed to Forrest & uploaded (instanteous updates, static images or moving images). The image is displayed as a digital poster / movie file within a 4 min advertising loop. At 55sq metres CityScreen (equivilant to 3x48 sheets on top of each other) offers dominance of the local landscape. Advertisers receive 1 x 20 sec advert every 4 mins (5,040 shows per 2 weeks) (can upweight), reaching over 1.76 Million per week! (STV = 2,799,000). Full Independent Research (mar 06) & location map available for download on website - www.forrest-group.co.uk/cityscreen

Who's used it in the past?

Nintendo,Boots,Levi's,BT,Clinique,DKNY,Lacoste,Sky,C5,Magners,Carling,Miller,Becks,Tiger beer,Smirnoff,Coca Cola,Gordons Gin,Irn Bru,Absolut,Tennents,Yakult, BMI,Fly Zoom,Expedia,Emirates,Renault,Saab,T-Mobile,O2,3 Mobile,Samsung,Sony,Asda,Oasis,Puma,H&M,Laing the Jewellers,House of Fraser,Borders,Puma,La Senza,New Look,Debenhams,Reid Furniture,DFS,Real radio, UIP,Live Nation,EMI,Franz Ferdinand,Wet Wet Wet,Elton John,Saga Radio,UDE Events,Scottish Ideal Home Show,Glasgow Tourist Board,Cancer research,Clydesdale Bank,The Money Shop,

Features / Benefits

High profile site in Glagow City Centre. No production fee. Digital aspect enables flexibility, clarity of image, high visibility and instantaneous download. Extremely High Recall. March 06 research available.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5,040 advert shows per 2 week campaign
0 - 9
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBUILD AWARENESS
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