This idea is archived

Glasgow Subway - Fully Wrapped Train

Provided by Primesight
Mobile Phone brand wanted to target a young, upmarket audience with a high disposable income and gain presence in a city centre

Tell us about the Opportunity / What is it?

A 3 carriage fully wrapped train was created, operating for 12 weeks around the entire subway network. Glasgow subway attracts over 14 million commuters per year and offers the second biggest retail centre in the UK.

What is the Marketing Objective?

Creates a massive impact for your campaign, offering a unique advertising solution which dominates a city centre.

How does it work?

The entire train consisting of 3 carriages was fully wrapped, along with 6 sheet posters at 2 major stations. The campaign brought huge presence for the O2 brand reaching both the centre of the City of Glasgow and surrounding urban sprawls whilst targeting a young dynamic audience (80% of 15-39 year olds).

Who's used it in the past?

Morgans Spiced Rum

Features / Benefits

Generates huge impact on the second largest subway system in the UK. Research showed that 8 out of 10 commuters recalled the wrapped train conveying huge brand impact. It was eye-catching to say the least - 75% of passengers stated that it was an innovative & clever way to advertise the brand. The wrapped train provides the possibility of influencing over 15 million passengers each year in the UK’s fourth largest city.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-44 yr olds ABC 1
16 - 24
25 - 34
Female
Male
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBRAND STATURE
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