This idea is archived

Glossy bound-in inserts in Metro!

Provided by Metro (Associated Newspapers)
There is more to Metro than newsprint. Our glossy bound-in inserts allow your brand to be showcased at its best.

Tell us about the Opportunity / What is it?

Metro distributes 1.3 million copies per day and has over 2 million readers. Metro is distributed on public transport networks and in high-traffic commuter zones. Metro is designed to be read in about 20 minutes and contains bite-sized national and international news wrapped around local information - entertainment previews, listings and travel. There is more to Metro than newsprint. Our glossy bound-in inserts allow your brand to be showcased at its best. Metro already delivers you the sort of audience who buy glossy magazine and now our centre pages can look like one.

What is the Marketing Objective?

To build awareness of your brand.

How does it work?

Glossy inserts are available in London only. We can run up to 37,500 inserts per day (150,000 inserts a week Tuesday to Friday). We can handle the production of the inserts or you can supply them to us. We can also run glossy inserts with gatefolds, scented strips or tip-ons - so get in touch to discuss the options.

Who's used it in the past?

Nike, Home Choice, Calvin Klein, Jack Daniels, T-Mobile, Orange, Canadian Tourist Board and Red Bull

Features / Benefits

As Metro is designed to be read in about 20 minutes you are guaranteed a captive audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUrbanites: ABC1 18-44 year old city dwellers
16 - 24
25 - 34
35 - 44
All Genders
AB
ABC1
LOCAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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