This idea is archived

Golf Club Media - A3 poster sites in Championship Golf Clubs

Provided by Golf Club Media Ltd
Golf Club Media provide the perfect platform in which to communicate with an elusive but affluent audience in their comfort zone

Tell us about the Opportunity / What is it?

Get your brand seen pre & post round and be a talking point at the 19th hole [the bar]. Be on the lips and a talking point of all golfers in the clubhouse; Further more golf clubs are seen to be rich in heritage and tradition and as such they hold a unique place in the lives of their members, as well as the local community. This provides the perfect platform from which to communicate your brand.

What is the Marketing Objective?

Golf Club Media is the perfect platform in which to communicate to this affluent but elusive audience, more importantly with this audience being bombarded with adverts, how can you guarantee they won't filter yours out. Golf Club Media can guarantee excellent cut through, dwell time and recall. A recent campaign we ran for a well known brand suggested respondents attributed adverts to T.V firstly. T.V will always feature highly, especially with a well known brand. The fact the second largest proportion of respondents attributed the advertising to our poster campaign is key.

How does it work?

Golf Club Media use Golf Clubs as a platform to deliver messages within an environment that is social and evokes feelings. We reach affluent but elusive people who choose to & pay to be there. The majority of members think of nothing else all week but to be back at their golf club. [ AKA their second home!].

Who's used it in the past?

Companies that have benefited from using Golf Club Media include Omega Watches, Teahers Whisky, Ford, Atlas International Property, Blue Square, Bet Direct, Paradise Poker, Ireland Tourist Board, Wales Tourist Board, Turkey Tourist Board, La Manga, Marriott Hotels, Druids Glenn, Orange Business etc. Our audience are interested in health, finance, investments, travel & tourism, luxury goods, property, cars and of course golf.

Features / Benefits

Golf Club Media provide the perfect opportunity to be market exclusive -generating maximum impact reaching this affluent, but exclusive audience; Further more golf clubs are seen to be endorsing your product giving a much greater level of confidence and trust in your brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMonthly:800,000 golfers (high vol AB1 Males) and 8m impacts
35 - 44
45 - 54
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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