Tell us about the Opportunity / What is it?
The Harrods Magazine is a glossy lifestyle title, that inspires its readers and their purchasing decisions through an authoritative tone of voice and beautiful creative. Its topical editorial covers a range of categorical features (Fashion, Fashion Accessories, Food, Home, Beauty, Travel, etc.) which caters for both the male and female market. The magazine provides an excellent platform for a range of lifestyle advertisers to connect with the Harrods consumer and readers of the magazine.
How does it work?
Our in-house publishing team of 20 produce the magazine on a monthly basis. Distributed to a number of avenues to reach an exclusive clientele; a proportion of magazines are distributed to our top loyalty card customers (the highest spending tier), premium establishments including hotels and First Class business lounges, in addition to being sold in store. The Harrods Magazine is produced in a standard size and also a mini (handbag) size. There are a range of advertising opportunities available in the magazine. All rates are net of any agency commissions and discounts.
Who's used it in the past?
Advertisers with the desire to be part of this luxury lifestyle title, ranging from high-end fashion and accessory clients to luxury travel, cars, property, food / beverages and home clients.
Features / Benefits
The magazine has recently been awarded an ABC of 120,057, ranking higher than Harpers Bazaar and Tatler. We offer a wide distribution channel in addition to providing advertisers the chance to connect with Harrods consumers directly (the magazines are distributed to our highest spending tiers) who have a diverse range of interests and are receptive to new ideas. Our readers also read competitor lifestyle magazines and high-end publications.The magazine is an ideal platform to reach a large yet targeted customer base who are brand conscious and aspirational in their spending