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Headline Sponsor of celebrity endorsed Rent a Date for Charity

Provided by Rent a Date for Charity
Unique opportunity for a brand to sponsor a celebrity endorsed charity and media property with great PR potential.

Tell us about the Opportunity / What is it?

This is a unique opportunity for a brand to become headline sponsors of Rent a Date for Charity in association with Brainstrust the Meg Jones Brain Cancer charity. RDC has STRONG celebrity endorsements (inc Joe Swash I'm a Celebrity King of the Jungle). The company was set up by Lisa Connell in 2007 who set herself the task of raising £1m for charity when she found out she had an inoperable brain tumour. Truly an inspirational person Lisa has gained huge support and PR for the company. The sponsorship package combines online, events and a strong PR anglel.

What is the Marketing Objective?

Build brand awareness, Achieve Salience

How does it work?

There are a number of packages that are available for a brand to activate. Full online opportunities ranging from home page banners, direct marketing with member mail outs, company logo inclusion in all media campaigns including print and internet. Brand exposure worldwide and if applicable Lisa Connell will wear/mention company as and when possible during media work. Branding opportunities for any RDC event; both pre-promotion and during events for example regular star studded parties and other fundraising events and promotional material for 'goodie bags' etc.

Who's used it in the past?

This is a Media first for a brand. Rent a Date for Charity has had exposure in Elle, Company, Look, Take 5, NUTS, Evening Standard, The Sun, Nuts, Ham & High, The Irish Post, The Irish Sun, Glamour, The Times Group, The Independent Group and much more along with television appearences with GMTV, London Tonight etc

Features / Benefits

- Opportunity to work with a truly inspirational brand spokesperson - Great potential exposure and celebrity endorsement - Huge PR opportunity

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25-45 yrs old slight male bias
25 - 34
35 - 44
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / MEDIA
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