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Headline Sponsor of Legoland Jungle Coaster - 1m riders in 09

Provided by Merlin Entertainments
Media First opportunity to sponsor the fastest & coolest ride in the park reaching over 1m riders aged 0-12.

Tell us about the Opportunity / What is it?

Jungle Coaster, our child friendly roller coaster, is the most popular ride at the park, with over 1m riders climbing on board across the season. For most kids this is their very first experience of a rollercoaster, and as such leaves the biggest impression from their day at LEGOLAND Windsor. This is a unique opportunity for a brand to be the headline sponsor of the #1 ride at Legoland. There is a full sponsorship package combining branding, experiential, sampling, DM, online.

What is the Marketing Objective?

Build Awareness. Achieve Salience.

How does it work?

On Site Branding - Entrance, Branding on the signage / barriers within the queue areas, fence signage around the ride viewing areas. Experiential / Sampling: Agreed # days per year to run experiential & sampling in the park. Marketing / Tickets / Promotions / Data Capture: 3m Park Brochures, 1m Park Guides, 100K database Annual Pass Members, Usage of Park Imagery in Marketing Communications. Online: www.legoland.co.uk, create microsites, competitions etc.

Who's used it in the past?

This is a Media First opportunity.

Features / Benefits

- The team at Merlin are highly experienced and have delivered many successful campaigns for our clients - LEGOLAND Windsor offers exciting opportunities for plenty of direct interaction for guests through the many varied rides and attractions with the aim of delivering memorable guest experiences where the child is the hero. - Primarily aimed at younger families with children aged between 3 and 12 (90% of the rides are aimed at the under 12's & 90% of all visitors attend as part of a family)

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1m riders with 42% visitors 0-12 yr olds, 35-44 adults
0 - 9
35 - 44
Both
ABC1
C2
Kids HH
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearENGAGEMENTSPONSORSHIP / ARTS
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