This idea is archived

Headline sponsor of Metro's London Fashion Week 2010

Provided by Metro (Associated Newspapers)
Exciting opportunity for a brand to be the cross media sponsor of Metro's coverage of the London Fashion Week

Tell us about the Opportunity / What is it?

Celebrating 26 years of British Fashion Metro has created a unique sponsorship opportunity for it's coverage of the London Fashion Week. With champagne flowing and the cameras flashing, Metro will be celebrating this monumental birthday as British fashion celebrates its unrivalled position as the world's most vibrant and creative capital! This is a fully integrated mulit-media partnership involving Metro, Metro.co.uk and Metro.Mobi.

What is the Marketing Objective?

Brand Awareness, Building affinity with fashion, Building Loyalty with current consumers.

How does it work?

LFW coverage will feature photo galleries, designer collections, full length columns, Competition provided by the sponsor (£2K prize). Sponsor will recieve a roadblock and sponsor button on all our Lifestyle channel and LFW pages. Online Traffic Drivers: 200,000 banners, 200,000 skys and 200,000 MPUs produced by Metro and served to London only users, Button on homepage, all pointing to....London Fashion Week pages in our Lifestyle channel.

Who's used it in the past?

This is a media first opportunity

Features / Benefits

This is a unique opportunity to be the headline sponsors of Metro's coverage of the 26th London Fashion Week. The team at Metro are highly experienced. The sponsorship opportunity focuses on integraing the client in to the fabric of the coverage of the London Fashion Week.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 18-44 year old city dwellers
25 - 34
35 - 44
Female
AB
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Feb 10BRAND STATURESPONSORSHIP / MEDIA
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