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Headline sponsor of Shop West End VIP Weekend tgting 2m shoppers

Provided by Media Circus Ltd
Europe's biggest traffic free shopping event. The West End closes to traffic for over 1.5M shoppers.

Tell us about the Opportunity / What is it?

Opportunity to become the title sponsor of this major London event - attracting over 1 million visitors each day over the weekend. The title sponsor has title branding in all marketing and communications, as well as extensive event-day branding, sampling and interactive display.

What is the Marketing Objective?

Working in partnership with Major Sponsor and the West End retailers to increase incremental spend across West End stores and drive footfall in store. To create maximum awareness of the VIP event, and its partners, amongst shoppers and commuters in Greater London and the home counties, in order to increase attendance and spend from 2008's event. Working to maximise West End retailers' engagement with sponsor's promotion, to encourage spend and maximise return on investment.

How does it work?

Two day title event sponsorship, with pre-event media and event-day branding, sampling presence and interactive displays. Possibility of media promotions and in store retail promotions.

Who's used it in the past?

Credit Card brands - please contact for case study and testimonial.

Features / Benefits

Reach shoppers, families and tourist markets with interactive and sampling opportunities. Opportunity for Media promotions and in store promotions Major event day branding across Oxford Street, Oxford Circus and Regent Street.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kShoppers, ABC1s, Families, Tourists.
25 - 34
35 - 44
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
London05 Dec 09 - 06 Dec 09BUILD AWARENESSCSR/COMMUNITY
EXPERIENTIAL
SAMPLING
SPONSORSHIP / ARTS
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