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Posted on 17 October 2009 at 18:21        Last modified on 08 February 2010 at 15:35 Printer Friendly View    Back to Homepage
Reference Title Provided By
5313 Headline Sponsorship of WebbliWorld - Tgt 5-12 Year olds WebbliWorld

At a Glance

Guide Price
£51k to £100k   More information
Reach & Frequency Global audience of boys & girls 5 - 12 years old
Target Audience
0 - 9
All Genders
All Classes
Kids in HH
Media Type ONLINE
Location NATIONAL
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type BRANDED CONTENT / ONLINE
SPONSORSHIP / MEDIA
 

Tell us about the Opportunity / What is it?
Headline Sponsorship of WebbliWorld.com is a unique branded opportunity to reach pre-Teen Children. WebbliWorld occupies a unique place in the rapidly expanding market of online virtual worlds. Targeted at preteens, WebbliWorld, in conjunction with Aardman Animations, provides a creative, colourful, entertaining space where kids can laugh, chat, play and learn. It is a great place to learn social networking skills and parents will feel reassured that WebbliWorld is recognised by the major internet monitoring bodies Childnet and Kid Smart.
How does it work?
Headline sponsorship includes advertising through the site as well as potential product integration. Our overriding concern for the planet and the welfare of children means that we are seeking to form partnerships with companies and organizations that have something positive to offer, that will enrich the lives of our audience. It will be possible to place and use products, commission a Webbli animation or interactive game.
Who's used it in the past?
WebbliWorld clients include WWF (World Wide Fund for Nature), Puffin Books, EcoTricity, 20th Century Fox. "It's a little like MySpace & is great news for parents of small children being nagged to open Facebook accounts for them, plus it's a lot more fun." - The Guardian Unlimited - "Where WebbliWorld differs is its direct appeal to parents, reassuring them on the homepage that the site is a safe space for children" - Channel4.com
Features / Benefits
- Designed by world renowned Aardman Animations (creators of the irrepressible Wallace & Gromit) WebbliWorld exudes quality of design, quality of content and quality of partnerships . - This strong brand identity will enable WebbliWorld to grow into a world leader as a broadcaster, search engine and virtual world. - By browsing the ever-growing collection of educational links, parents can be sure that their children are absorbing worthwhile content at the same time as having fun.