This idea is archived

Health Club 6 sheet and ambient campaign

Provided by Primesight
6 sheet and changing room advertising within private member health clubs across the UK

Tell us about the Opportunity / What is it?

As the market leader in health club advertising, Primesight offers you the benefits from the biggest clubs available. The campaign offers 330 6-sheet panels across 240 market leading health clubs including David Lloyd, Esporta, LA Fitness, Holmes Place, Total Fitness, Living Well & Dragons. 35% of these clubs also offer unique ambient media opportunities, including mirror & locker stickers in changing rooms.

What is the Marketing Objective?

To raise both brand awareness and create impact for your product in a clutter free environment with a huge share of voice. the campaign drives sales to a target market who are notoriously difficult to communicate with.

How does it work?

The health club market gives your brand maximum visibility by interacting with a hard-to-reach active audience in a captive environment. Displays are located at club entrances, changing rooms, corridors and in the gymnasium and dance studios themselves. The audience are well-healed and committed, visiting on average 3 times per week, with an average dwell time of 90 minutes per visit.

Who's used it in the past?

VW - used to promote both the launch of the new Beetle and their financing options, targeting this affluent consumer market. Kellogg's - supports on-pack promotions such as the body fat analyser and the '2 week' challenge, impacting the target market’s healthy frame of mind.

Features / Benefits

Primesight is the market leader in health club advertising representing 7 of the top 10 private health club chains, targeting over 1million club members per fortnight. This audience is upwardly mobile (over 60% are ABC1 and are light TV viewers) and financially affluent. The setting in which your message is absorbed is truly unique, with endorphins released during exercise putting members in a highly susceptible frame of mind. The environment also creates large scope for brand impact due to the sheer variety of advertising opportunities available within the clubs.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1,000,000+ gym club members a fortnight
25 - 34
35 - 44
Female
Male
AB
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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