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Hells Kitchen - Sponsorship Opportunity on ITV1

Provided by ITV
The heat is on as ten celebrities endure a hellishly intense culinary boot camp.

Tell us about the Opportunity / What is it?

The heat is on as ten celebrities endure a hellishly intense culinary boot camp. Each week the original rock star chef- Marco Pierre White will grill the ambitious stars as they attempt to prove they have what it takes. He will slice and dice the celebrities, keeping only those who possess the right combination of ingredients to ensure success. In this pressure cooker environment only one thing is certain; if the celebrities can't stand the heat, they'll have to get out of Hell's Kitchen.

How does it work?

The sponsorship package offers 80 seconds of accreditation per show. There will be 14 x 60 minute shows on ITV1 with the possibility of extension programmes on ITV2. There is also the option to get involved online and interactively through mobile interactive bumpers. These bumpers allow you to enhance the brand and consumer relationship and enables consumers to access more information about your brand.

Who's used it in the past?

Tio Pepe

Features / Benefits

The mobile interactive element of the package ensure your brand communicates with your target audience on a number of levels.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 19 Oct 07BUILD AWARENESSSPONSORSHIP / MEDIA
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