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Highly targeted bar posters in 350 UK style bars

Provided by Boomerang Media
A1, slim-line fully illuminated poster located in 350 UK style bars, reaching socially active 18-35 year olds and their peers

Tell us about the Opportunity / What is it?

A1 illuminated poster media located in the stylish, social environment of the UK’s entertainment-seeking young adults. Bar Poster is the only illuminated poster to be seen within the central bar environment, delivering close to 100% share of voice and 100% OTS. Bar Poster is a print medium so it’s therefore possible to create a number of print executions such as metallic, mirri or lenticular, if required. The bar network consists of hand-picked, independent style bars spread nationwide, attracting a socially active audience of 18-34 year old adults.

What is the Marketing Objective?

Primary: Delivers 100% OTS, raising brand awareness amongst fashion-conscious, socially active UK young adults. Secondary: For alcohol brands or high street brands, Bar Poster will create visibility and awareness around point of purchase opportunities.

How does it work?

Bar Poster sits within the central bar environment of the UK’s busiest bars. These bars experience a footfall of approximately 2000 people a week, with their customers visiting perhaps 2 other bars in the same night. The illuminated poster unit is located to maximise the opportunity of reaching groups of socially active friends whilst they are drinking. Illumination delivers amazing standout within the low-lit bar environment, ensuring high impact direct to the target audience.

Who's used it in the past?

Bacardi: Bar Poster and Cards in bars which carried the brand. Bacardi experienced significant sales uplift during and after the campaign. See case study. Sony PlayStation: Bar Poster and Cards used to generate awareness of the limited edition silver PS2. Cards carried a money-off voucher which drove consumers in-store to purchase product. Other Clients include: BMI, Ericsson, Five, Thomas Burberry, Parlaphone, River Island, Diageo, Warner Music, Motorola, Sony BMG, Fudge, Arcadia, L’Oreal, Gillette, Atari

Features / Benefits

Accurately targets well defined audience of socially active, financially liquid, fashion-conscious young adults Delivers 100% OTS within the central bar environment Delivers close to 100% share of voice Can be very effectively integrated with Bar Cards and Bar Experiential media

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2.8 million 18-35 yr olds/month
16 - 24
25 - 34
Female
Male
AB
MOBILE
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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