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How to Use Exhibitions to target young women

Provided by Events Industry Alliance
Exhibitions offer a great way for young women to really get to grips with your product. See how your brand can be involved!

Tell us about the Opportunity / What is it?

There's pretty much an exhibition or event for each hobby and interest young women have ranging from clothes to food. Events and Exhibitions reach 9.3 million people a year. You can be really targeted when choosing your event to really get under the skin of your affinity target.

What is the Marketing Objective?

Gain trail and raise awareness.

How does it work?

Basically you're buying into people's favourite hobbies and interests. It's really rather easy, you'll know your affinity targets. Once you know what they're into Exhibitions offers you a plethora of routes including sampling, sponsorship, sales promotions, experiential.

Who's used it in the past?

Lots of brands are discovering the benefits Exhibitions are offering including L'Oreal cosmetics, PunkyFish which are a funky clothes line aimed at the female urban teenager. Galaxy chocolate, which recently pushed it's TV advertising towards capturing the female imagination, often uses exhibitions to test new product lines.

Features / Benefits

The only marketing medium that is truly: • Direct- brings your most active prospects and customers to you - face to face! • Interactive - allows you to demonstrate products, answer questions, overcome objections and meet your market face-to-face. • Persuasive - harnesses all five senses to drive home your messages. • Versatile - allows you to further virtually all of your sales and marketing goals at the same time: from long term branding building to immediate sales; from researching the market to generating media coverage.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
Female
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SAMPLING
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