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I'm A Celebrity...Get Me Out Of Here!!! 2007 Sponsorship Package

Provided by ITV
The most talked about entertainment show on TV, hosted by the popular Ant and Dec. 2 ½ weeks of prime time coverage on ITV1

Tell us about the Opportunity / What is it?

I’m A Celebrity … is simply the biggest event show on British television, and it’s back this Autumn for a 6th series! 10 celebrities will be leaving the trappings of fame behind for blood, sweat & tears in one of the cruelest environments on earth. Celebrity status counts for nothing in the Australian jungle where an unlikely mix of pampered personalities will spend 2 weeks fighting for survival & the public’s affections. They will face their greatest fears & phobias with extreme physical & mental challenges in the Australian rainforest - all at the mercy of the ITV viewer

What is the Marketing Objective?

Raising brand awareness and brand loyalty. Reaching diverse audiences across all dayparts

How does it work?

I’m A Celebrity reached a whopping 35.5 million people. This equates to 64% of the UK population having seen the programme. This package includes: Broadcast Sponsorship across all ITV Channels, Interactive sponsorship, Mobile Interactive Bumpers, Mobisodes, ITV Marketing Support (if available), On Line and Licensing.

Who's used it in the past?

First Choice Holidays have sponsored the past 3 series. “GMOOH generates what many programmes fail to: word of mouth coverage…and with hosts that can do no wrong, this show achieves immediately impactful and rewarding TV." Source:Marketing Week ‘Media Choice’ 15th December 2004 GMOOH is ‘talked about television’, capturing the headlines and the public interest.

Features / Benefits

The format continues to be exceptionally popular, both in terms of audience share and as a ‘national event’, with the hilarious Ant and Dec as hosts. The sponsorship also includes brand extension and live streaming on ITV2 - the home of addictive entertainment. As well as this, a guaranteed splash across the pages of the papers, from the red tops to the glossy mags is included. This is a fully integrated package across multiple platforms and incorporates sponsorship, digital interactivity, mobile, data capture, promotions, online and mobile.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +I’m a celebrity reached a whopping 35.5 million people!
MOBILE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 07 - 31 Dec 07BUILD AWARENESSPUBLIC RELATIONS
SALES PROMOTION
SPONSORSHIP / MEDIA
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