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In-Store Trolley Media at Tesco - 5.9 million shoppers per week

Provided by Sales Activation Solutions
Give 5.9 million Tesco shoppers an exclusive 'shopping list' that stays with them for the entire journey around store

Tell us about the Opportunity / What is it?

70% of shopper decisions are made in store ( Source: Deloitte Shopper Marketing Survey 1997). To maximise brand awareness and sales, it is essential that above the line campaigns are backed up with in store media to ensure maximum brand exposure and activate sales. Retail media can effect shopper behaviour, guide consumers to a product, and maintain the awareness and desire built by the ATL campaign in this key shopper environment. Don't spend money on an ATL campaign, leave your consumer as soon as they enter the store and expect the best ROI possible .

What is the Marketing Objective?

Is your brand focus to convert more sales in particular stores to increase distribution? Are there particular stores/ regions that your brands products are underperforming while the category as a whole grows? SAS are shopper marketing specialists who work together with brands to create solutions to brand challenges.

How does it work?

The average consumer sees 290 TV ads a week, but there is on average a 13 hour gap between seeing a TV ad and being in-store. TrolleyVision enforces the ATL campaign effect on the consumer by acting as a brand reminder at POS. By staying with the shopper for the entire length of store visit- an average of 45 minutes 6.23 times per month- TrolleyVision enables brands to change and effect shopper behaviour by guiding the shopper to the relevant aisle and assisting activation of sale via enhanced brand awareness in store.

Who's used it in the past?

Both FMCG and non FMCG brands who realise the enourmous potential for in store media- Coca-Cola, Thorntons, Tesco Personal Finance, First Drinks, AG Barr, Garnier, Radox, COI, Birdseye, L'Oreal, Sanex, Proctor and Gamble, Masterfoods, Visa, Quash, Craft, Harper Collins, Warner Bros.

Features / Benefits

Brands can reach 5.9 million shoppers per week in a national campaign but also, via bespoke campaigns, brands can target a precise audience by social demographic, television region, distribution/supply etc leading to increased brand awareness and increased leverage with retail buyer due to in store investment.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details250 UK Tesco stores- 37,000,000 OTS over a 4 week period.
25 - 34
35 - 44
45 - 54
55 - 64
Both
All
Main Shopper
Kids HH
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
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