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Independent Pharmacy POS Advertising - Impact for your OTC Brand

Provided by PharmaSite
Prominently located in a third of all UK independent pharmacies, panels are illuminated 24hrs a day to provide maximum impact.

Tell us about the Opportunity / What is it?

PharmaSite occupies a unique position within the UK pharmaceutical market - we are ideally placed to provide effective promotion of OTC brands and community service messages. PharmaSite panels are situated at the closest point to purchase and offer a final opportunity for advertisers to reinforce their Brand message. PharmaSite has built valuable relationships with member pharmacies - the majority have been members for over 5 years. This unique and successful long-term relationship demonstrates a continuing partnership with pharmacists in promoting OTC brands.

What is the Marketing Objective?

PharmaSites primary objectives are to increase Brand Awareness for those OTC products posted on our panels across PharmaSites pharmacy network and to forge long-standing relationships with the independent pharmacists themselves who play an important role in potential sales of OTC products. This is seen in two ways; Implied - Promotion of a brand on PharmaSite panels implies that the pharmacist approves of and endorses the product; Actual - Research demonstrates that pharmacists are more likely to recommend products which are promoted on PharmaSite.

How does it work?

PharmaSite offers 3 different panels - each with the primary objective of increasing brand awareness. The Window Panel (2200) holds a dominant position in the pharmacy window - as well as a POS tool, of the 3 panels the Window panel, uniquely, has a `Broadcast' element - offering passing pedestrian and vehicular audiences the`Opportunity To See' the poster. The In-Store (1000) and Dispensary (1800) panels are seen by consumers once they are inside the pharmacy. The smaller Dispensary panel is, as it suggests, located at the dispensing counter, where most customers will pay.

Who's used it in the past?

PharmaSite is one of the most established `Ambient/POS' mediums in the UK, having been in existence for over 13 years. Over this period many leading pharma clients have advertised a range of OTC products. As well as this advertisers such as the Central Office of Information have advertised with us. Advertisers include: GlaxoSmithKline, Pfizer, Bayer, Reckitt Benckiser, Proctor & Gamble, Crookes Healthcare, SSL, Thornton & Ross, Novartis, Schering Plough, Allergan, William Ransom, Aventis, Dermal, McNeil, Seven Seas, Chefaro and the COI & NHS.

Features / Benefits

PharmaSite gives clients the last possible opportunity to raise brand awareness in a cluttered environment and community service providers the opportunity to deliver their messages. PharmaSite panels are posted, maintained and cleaned by professional merchandisers. Panels are illuminated 24hours a day, offering around the clock visibility to consumers. Long-standing relationships with our pharmacists encourage the recommendation of PharmaSite brands opportunities for sampling and leafleting. PharmaSite really can deliver cut-through for all brands at the Point of Purchase.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1 Million visitors on average daily.
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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