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India vs. Pakistan Cricket Series

Provided by Digital Media Sales
Sponsorship the most exciting cricket series of the year . India and Pakistan come together for the Earthquake Relief appeal.

Tell us about the Opportunity / What is it?

Zee TV are pleased to present the Cricket Series of the year, India vs Pakistan. This being a series for Earthquake relief, this event will be a uniting factor between the two nations. This series between arch-rivals India and Pakistan promises to be a pulsating contest. This is the first meeting of the two countries since the disaster and should herald a new level of friendliness between the fans and a new high in the number of viewers

What is the Marketing Objective?

This is a one off opportunity to target the whole Asian market in one event. The emotional involvement of every viewer will be immense as the old rivals come together for the benefit of the victims of the South Asia Earthquake. Create instant awareness amongst difficult to reach ethnic consumers. Strengthen tenuous associations between brands and the loyal channel viewers.

How does it work?

92 spots, (30 sec) aired during the Live game • 18 spots aired pre and post game •18 spots in highlights Logo presence in the following properties: •Action Replay (Min. 180 Exposures) •Player Statistics ( On Actual) •Promos : 700 promos with tags of 5 sec across 6 channels of Zee Network

Who's used it in the past?

Zee TV are a worldwide brand and trade with the top TV advertisers, both via their advertising agencies and directly. UK advertisers carried include Mercedes, Barclays, Nintendo, British Gas, Nationwide, Bacardi, AOL. A full list is available on request

Features / Benefits

The sponsorship allows advertisers to become fully ingratiated with one of the hardest to reach audiences in the UK.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL18 Apr 06 - 19 Apr 06DRIVE TRIALSPONSORSHIP / SPORT / CRICKET
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