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Inflight media with 40 minutes of exposure to premium audiences

Provided by InviseoMedia
Target upmarket UK business and leisure passengers for at least 40 minutes by advertising on the tray-table inflight.

Tell us about the Opportunity / What is it?

A true breakthrough international medium with an unparalleled dwell-time of 40 minutes is provided by InviseoMedia's patented in-flight tray-table. 40 minutes of uninterrupted exposure to a premium audience when the tray-table is stowed during take-off and landing is guaranteed. Our current airline partners are Flybe, Ryanair and Germanwings. Sources such as TGI, EMS, Acxiom and the CAA show that InviseoMedia offers an upmarket and usually difficult to reach audience, of at least 74% ABC1 and 46% AB, many of whom are travelling on business.

What is the Marketing Objective?

40 minutes of guaranteed uninterrupted exposure to a premium audience provides brands with an opportunity to truly engage. Objectives InviseoMedia can help meet include increasing brand awareness, encouraging consumers to switch brands or even a direct call to action. Independent research carried out by iCD Research revealed an astonishing unprompted recall rate of between 28% and 34%. Long dwell time and greater attention given to messages also demonstrated that consumers contemplate messages in more depth increasing brand/product image, consideration purchase intention.

How does it work?

InviseoMedia installs airline tray-tables that have a panel inset for printed advertisements. Because the advertising panel is on the back of the tray-table, ads are visible when the table is stowed in the locked position during take-off and landing; typically for a minimum of 40 minutes. The medium is perfect for those brands who wish to communicate their message in a clutter-free environment to a premium audience with a premium lifestyle. It is the only media which can offer 40 minutes to communicate with an affluent and upmarket audience.

Who's used it in the past?

Categories include: Automotive (Volvo, Daimler-Chrysler, Ford), Business Technology (Microsoft, Fujitsu Seimens Computers), Mobile Technology (Nokia, HP (Snapfish), Creative), Travel (HRS), Communications (T-Mobile and Sony Ericsson), Consumer (Betfair).

Features / Benefits

InviseoMedia offers exclusivity in a high value environment. Benefits include: unparalleled exposure, accountability, lack of clutter and guaranteed dwell time for an average cost of just £0.20 for 40 minutes per passenger. Independent research demonstrates extended dwell time on key metrics including: Awareness - Sony Ericsson delivered an astonishing 28% spontaneous recall. Consideration - 39% of respondents would research more about the Sony Ericsson product. Response - 25% of Sony Ericsson's respondents indicated they would purchase the product.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details640,000 business/leisure passengers (ABC1) per month.
25 - 34
35 - 44
45 - 54
Female
Male
AB
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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