Integrating Hand hygiene with Advertising Possibilities
Provided by IDS UK Healthcare Communications
Advertise directly to consumers visiting their GP with IDS UK's Messenger Hand Sanitiser media displays.
Tell us about the Opportunity / What is it?
Located at GP surgery check in terminals the Messenger Hand Sanitiser Unit benefits from the endorsement value that the GP surgery environment brings. The integrated ad panel located at eye level provides maximum impact and drives brand interaction.
What is the Marketing Objective?
IDS UK media allows consumers to take your message into the consultation room, with them on the supermarket/pharmacy visits that follow; and encourages brand awareness, prescriptions, purchases and behavioural change
How does it work?
Campaign updates are completed by IDS UK's own field team. The number of opportunities to see is measured by the amount of sanitiser used over the campaign period.
Who's used it in the past?
Successful IDS UK campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England.
Features / Benefits
• A captive and receptive audience • Measurable opportunities to see • Guaranteed prominent display • Timely advertising (pharmacy & supermarket visits quickly follow surgery appointments) • 94% have positive brand opinion of the company sponsoring the unit (Nielson/Arbitron research) • 44% of viewers felt their GP was endorsing the advertised product (Kember Research).