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ITV Broadcast sponsorship of Family Fortunes!

Provided by ITV
Family Fortunes will return in 07 with a twist! Boost your brand awareness with this fantastic broadcast sponsorship opportunity

Tell us about the Opportunity / What is it?

Family Fortunes is coming back! The format of this new series will follow the same concept as usual except this time there is a twist . The two teams battling it out to make it to the final round to win the star prize consist of a celebrity family! The teams play for the big cash prize and winnings will be donated to a charity. The show will remain the same and they will still be “surveying 100 people” to find out their answers to amusing questions. The shows will also include a look back at previous year’s footage, showing some of the truly sublime and ridiculous answers!

What is the Marketing Objective?

Build brand awareness and increase loyalty.

How does it work?

This package includes: Broadcast sponsorship across all ITV channels (60” of accreditation per episode over 8 x 45 minute episodes), ITV Marketing support (if available), mobile interactive bumpers and online and licensing (subject to neg with Fremantle).

Who's used it in the past?

This has not been previously sponsored and so is an exciting opportunity for an advertiser to sponsor this programme for the first time.

Features / Benefits

60" of sponsorship accreditation will ensure messsage cut through and deliver adequate time to ensure your association with the show is registered.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reach 80% of all adults
MOBILE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 07 - 31 Oct 07BUILD AWARENESSSPONSORSHIP / MEDIA
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