This idea is archived

ITV Daytime - Home/Property Sponsorship Package

Provided by ITV
New ITV1 daytime sponsorship opportunity currently scheduled for 2006, covering over 40 hours of quality daytime programming.

Tell us about the Opportunity / What is it?

This daytime home/property package includes broadcast sponsorship of “Don’t Move, Improve” and "Surprise 60 Minute makeover". "Don't move, Improve" will show people that moving house could be the wrong option both emotionally and financially. Our experts equip viewers with the tricks of the trade in spotting the potential in their house, as well as advising on the interior design of their house. "Surprise 60 Minute Makeover", a radical departure from the conventional interior makeover show, will show viewers how to re-style their homes in the time it takes to eat lunch!

What is the Marketing Objective?

Recruitment, Increase frequency of purchase, increase loyalty to brand.

How does it work?

This package includes: Broadcast Sponsorship across all ITV channels, Online support, Interactive Programme Sponsorship, ITV Marketing Support (if available) and Mobile Interactive Bumpers.

Who's used it in the past?

ITV daytime has previously been used by advertisers including Unilever, P&G, Nestle and Royal Bank of Scotland.

Features / Benefits

The online and interactive elements of the package ensure your brand communicates with your target audience on a number of levels.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service