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ITV Daytime - Home/Property Sponsorship Package

Provided by ITV
New ITV1 daytime sponsorship opportunity currently scheduled for 2006, covering over 40 hours of quality daytime programming.

Tell us about the Opportunity / What is it?

This daytime home/property package includes broadcast sponsorship of “Don’t Move, Improve” and "Surprise 60 Minute makeover". "Don't move, Improve" will show people that moving house could be the wrong option both emotionally and financially. Our experts equip viewers with the tricks of the trade in spotting the potential in their house, as well as advising on the interior design of their house. "Surprise 60 Minute Makeover", a radical departure from the conventional interior makeover show, will show viewers how to re-style their homes in the time it takes to eat lunch!

What is the Marketing Objective?

Recruitment, Increase frequency of purchase, increase loyalty to brand.

How does it work?

This package includes: Broadcast Sponsorship across all ITV channels, Online support, Interactive Programme Sponsorship, ITV Marketing Support (if available) and Mobile Interactive Bumpers.

Who's used it in the past?

ITV daytime has previously been used by advertisers including Unilever, P&G, Nestle and Royal Bank of Scotland.

Features / Benefits

The online and interactive elements of the package ensure your brand communicates with your target audience on a number of levels.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
LocationTimingsMarketing ObjectiveOpportunity Type
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