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ITV Local Website

Provided by ITV
Various advertising opportunities available on ITV Local website, covering all ITV regions.

Tell us about the Opportunity / What is it?

ITV Local is a website partnered with ITV.com and covers all ITV Local regions. The website engages users as their first choice for trusted information, advice and entertainment in their local area. It is the home of regional news and local information and a portal for users to share your views, upload clips and have your voice heard. The ITV Local website gained 800,000 unique users by the end of 2007 and is aiming for 1.5m for the end of 2008. Plans to increase usage include ITV promotional airtime, live regional news mentions, search marketing and a facebook application.

What is the Marketing Objective?

Raise awareness of your brand with a targeted regional audience.

How does it work?

Various advertising opportunities are available on the ITV Local website using various media formats. These opportunities include sponsorship of dedicated areas of the site, video advertising - with pre rolls across all content and business finder directories.

Who's used it in the past?

Please contact Michael Wolstenholme or a member of the ITC Local team for information on previous advertisers.

Features / Benefits

ITV Local is an excellent way to engage with a targeted audience in a particular area or region allowing advertisers to reach out to the heart of the community. Our visitors are generally 45+ and are reasonably competent web users: 48% strongly agree with the statement "The internet is very much a part of my life, I'd be lost without it." ITV Local can offer advertisers relevant editorial content, flexibility and unique opportunities.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsBroad audience. Competent web users.
25 - 34
35 - 44
45 - 54
Female
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
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