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ITV Online Football Opportunity

Provided by ITV
An exclusive opportunity to be a betting partner for itv.com/football.

Tell us about the Opportunity / What is it?

Exclusive betting partner for itv.com/football, Sports betting integration, On air URL prior to live Champions League matches to drive users to bet, In show sponsored competitions, In show editorial promotion from presenters, Integrated branding on all relevant sites, Standard advertising inventory and emails to promote partnership, Live odds feed online in match commentary, Opportunity for odds in live match streaming on itv.com/football!

What is the Marketing Objective?

Raise Awareness amongst the betting and non-betting fraternity.

How does it work?

Fixed betting link below the main story - text and Image Branding scrolling news ticker featuring odds Text links at the end of news articles Live match centre applet sponsorship ITV football poll sponsorship Link from permanent betting link in navigation bar

Who's used it in the past?

Paddypower.com are currently sponsoring the site.

Features / Benefits

Other benefits include having access to betting opportunities on other itv.com websites, including sports sites such as boxing, F1 and Euro 2008. This would include fun bet sites like X-Factor, Dancing on Ice & Soapstar Superstar which is great for reaching the non-betting community.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k18m page impressions across 12 months
25 - 34
35 - 44
45 - 54
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
SPONSORSHIP / SPORT / FOOTBALL
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