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ITV Peaktime Sponsorship of Holiday Showdown

Provided by ITV
ITV Sponsorship of Holiday Showdown 6 x 60 minute shows 80" accreditation per show

Tell us about the Opportunity / What is it?

Sending 2 families away on holiday together doesn't sound like the ingredients for must watch TV but Holiday Showdown is often anything but a holiday! The families have polar opinions on what makes a good holiday, one family will love a beach holiday & the other will love an extreme sports. The families will spend 1 week on their holiday with the other family and vice versa. When it is not your holiday choice you do not have any access to the holiday budget so you must do what the other family do! This is the 3rd series from the award winning reality TV expers RDF Media.

What is the Marketing Objective?

Brand awareness, brand loyalty

How does it work?

This peaktime package includes 80" broadcast sponsorship per episode across all ITV Channels, ITV Marketing Support (if available) and Mobile Interactive Bumpers.

Who's used it in the past?

The 2nd series of Holiday Showdown was sponsored by Stowells Taste The World.

Features / Benefits

80" of sponsorship accreditation will ensure messsage cut through and deliver adequate time to ensure your association with the show is registered.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 07 - 30 Sep 07BUILD AWARENESSSPONSORSHIP / MEDIA
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