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ITV Sponsorship of the British Awards Package

Provided by ITV
This includes the sponsorship of 3 Major Awards Shows - British Soap Awards, British Comedy Awards and the National TV Awards.

Tell us about the Opportunity / What is it?

The British Soap Awards is the most popular awards programme on TV. It's the celebration of the best in British soaps. The British Comedy Awards is an annual celebration of the best comedy talent in Britain and abroad. Hosted by Jonathan Ross at the London Television Studios, it has established itself as one of the awards shows of the year. The National TV Awards are the only TV awards where all the winners are chosen by the UK’s TV viewers. The NTA’s have been named the highest rated TV awards of the decade. Hosted by Sir Trevor McDonald at the Royal Albert Hall in 2005.

What is the Marketing Objective?

Brand Awareness, Brand Loyalty

How does it work?

ITV1 & ITV2 Sponsorship Opportunity 3 Major Award Shows Broadcast in Peak 2007 This package includes: Broadcast Sponsorship across all ITV Channels Mobile Interactive Bumpers ITV Marketing Support (if available) Tickets to the show

Who's used it in the past?

In 2005, The National TV Awards was sponsored by Goodfella's, the British Comedy Awards was sponsored by Heat and the British Soap Awards was sponsored by What's On TV.

Features / Benefits

This is a fantastic opportunity for a brand to be associated with 3 major British Award Shows in 2007, which showcase some of the best TV stars and comedy talent.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +8.1 million people tuned into the awards in 2005
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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