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ITV Sponsorship- Soap Star Superchef

Provided by ITV
Four week sponsorship opportunity on ITV daytime,

Tell us about the Opportunity / What is it?

“Soap Star Super Chef” follows well known soap stars from the UK’s best loved soaps as they compete in the kitchen to be the nation’s number one chef. For four weeks this daily event based programme will be a must watch for fans of the Soaps and it is down to the viewer to vote for their favourites.

What is the Marketing Objective?

Increase Brand Awareness, get your brand noticed by sponsoring 20 episodes of a brand new ITV daytime show

How does it work?

This is a Sponsorship Opportunity on ITV1 Daytime, the package includes 20 X 60 min shows Monday-Fridays with 80” accreditation per show, Currently scheduled for Q2 2007. Alongside this there is support from ITV Online, Red Button Interactive, Mobile Interactive Bumpers, Licensing and ITV Marketing Support (if available). All of which will reinforce your brand message to your target audience.

Who's used it in the past?

This is a new programme with no previous associations giving you the opportunity to let your brand leave it's mark on the mind of consumers.Sponsorship guarantees a prime position and maximum visibility to your chosen target audience

Features / Benefits

This is a fully integrated package across multiple platforms and incorporates sponsorship, digital interactivity, online and mobile helping you to get consumers involved and increase your brands exposure.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Mar 07 - 01 May 07BUILD AWARENESSSPONSORSHIP / MEDIA
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