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ITV1 Comedy Package Sponsorship

Provided by ITV
Sponsorship package of three comedieson ITV1;Thank God You're Here, Tough Gig & Get A Grip

Tell us about the Opportunity / What is it?

We are offering a brand new comedy package for 2007 which consists of three six-part quality comedies featuring some of the best of Britain’s comedians. The three programmes included are "Tough gig"- whereby a comedian is given one week to prepare a stand up show based on a particular group of people. "Get a grip”, a fantastic comedy show looking at topical issues from weekly news, hosted by Ben Elton. And finally “Thank God You’re Here” which showcases a celebrity’s ability to think on their feet, and blag their way through any situation.

How does it work?

This package includes broadcast sponsorship on all ITV Channels, interactive mobile bumpers and ITV Marketing Support (if available). There will be 18 shows (12 x 30 minutes, 6 x 45 minute), split accross the three programmes. For more detailed information on the individual programmes see the attachment to this opportunity.

Who's used it in the past?

This show is brand new to the ITV channel, with no previous sponsorship associations.

Features / Benefits

Sponsoring a programme allows you to place a series of short credit sequences, featuring your logo and a commercial message, in and around a programme.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Adults / 16-34 Adults
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Apr 07 - 30 Jun 07BRAND ATTITUDESPONSORSHIP / MEDIA
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