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ITV1 Daytime Sponsorship of Supermarket Sweep

Provided by ITV
Dale Winton returns with a brand new series of everybody’s favourite daytime supermarket run-around.

Tell us about the Opportunity / What is it?

Dale Winton returns with a brand new series of everybody’s favourite daytime supermarket run-around. Back with a beep and of course the famous tag “Every time you're at the checkout and you hear the beep, think of the fun you could be having on Supermarket Sweep!”

What is the Marketing Objective?

Build awareness

How does it work?

Everyday three teams will battle it out for the right to have a clean sweep of the supermarket and pick up stunning prizes along the way. The teams will literally be “going wild in the aisle”. The show is currently scheduled to air daytime Q1 2007 over 60 x 30 minute shows. The sponsor will receive 40 seconds accreditation per show. The package also includes broadcast Mobile Interactive Bumpers and ITV Marketing Support (if available).

Who's used it in the past?

Please contact us for previous case studies.

Features / Benefits

80" of sponsorship accreditation will ensure messsage cut through and deliver adequate time to ensure your association with the show is registered. Dale Winton as a leading TV presenter will bring an additional element to your association.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Feb 07 - 30 Apr 07BUILD AWARENESSSPONSORSHIP / MEDIA
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