This idea is archived

ITV1 Late Night Package - scheduled for Q3/4 2008

Provided by ITV
Sponsorship of late night programming on ITV1 - post peak entertainment for everyone!

Tell us about the Opportunity / What is it?

Late Night ITV1 package offering sponsorship of all post peak programming on the channel. Package includes programmes such as "Comedy Classics" - an archive-led series celebrating individual classic sit-coms from ITV's past; "Sally Morgan: Star Psychic" - watch Sally as she tells unsuspecting celebs about their individual fates plus "Ghost-Hunting With..." - Yvette Fielding and celebrity guests embark on spooky adventures. Programming will run over 16 x 60 min shows, with the sponsor receiving 80" accreditation per show, mobile interactive bumpers are also included. Find out more...

What is the Marketing Objective?

Raise awareness of your brand with the post-peak ITV1 audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kIn an average week, 67% of 16-34s tune in to ITV1
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 08 - 31 Dec 08BUILD AWARENESSSPONSORSHIP / MEDIA
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